A lot of internet business guys -- make money online -- are discussing the benefits of niche sites to generate AdSense income.

Niche sites are small sites -- 5 to 10 pages, maybe a few more -- targeting just one keyword (key phrase).  These are in contrast to "flagship sites", "maxi-sites", or "mega-sites", which may have anywhere from scores of pages to thousands of pages.

The idea is that with a niche site, you can more easily get on the first SERP page -- even the #1 position -- for the keyword.

(You know that if you are not on the first SERP page, you might as well not even exist -- and that even on the first page, the #10 position gets a lot less visits than does #1.)

Here's a couple of examples that lead me to that conclusion:

Courtney Tuttle looks for keywords searched for over 200 times a day (over 6,000 a month).

Jonathan Leger is looking for key phrases with 1,000 to 5,000 searches per month.

Now, if you have got good ranking, if you are #1 for the keyword, of those seeing your site in the #1 position, maybe 50% of the searchers will click through onto your site.  If you are not #1, maybe 10-25% at most will click onto your site.  (Keep in mind, ALL these numbers are speculative estimates.  Hard numbers are impossible to come by.  Your mileage WILL vary.)

Then, after they have gotten to your page, what then will be the possible click-through-rate (CTR) to the AdSense ads you have on your pages.  If your site, and the page in particular, is not optimized for the keyword, it will be less than 5%.  Let's say it is optimized so that you get a 5-10% CTR.

Then, what do you get paid per click?  If your site is not optimized for the keyword, you will get maybe $0.01 to $0.05 per click. 

That is called "smart pricing" by Google.  If a searcher happens to click on an AdSense ad on a page not well optimized for the keyword, it is less likely to result in a SALE for the advertiser, so Google charges them less per click on those ads, which means YOU get less per click.

==========================================================
                                                   MONTHLY
                                                   ADSENSE
 MONTHLY   VISIT    VISITS                 CLICK     CLICK
SEARCHES    RATE   TO SITE   CTR  CLICKS   VALUE    INCOME
==========================================================
    1000     10%       100    5%       5   $0.25     $1.25
                                             .50      2.50
                             10%      10     .25      2.50
                                             .50      5.00
             50%       500    5%      25     .25      6.25
                                             .50     12.50
                             10%      50     .25     12.50
                                             .50     25.00
==========================================================
    2000     10%       200    5%      10   $0.25     $2.50
                                             .50      5.00
                             10%      20     .25      5.00
                                             .50     10.00
             50%      1000    5%      50     .25     12.50
                                             .50     25.00
                             10%     100     .25     25.00
                                             .50     50.00
==========================================================
    5000     10%       500    5%      25   $0.25     $6.25
                                             .50     12.50
                             10%      50     .25     12.50
                                             .50     25.00
             50%      2500    5%     125     .25     31.25
                                             .50     62.50
                             10%     250     .25     62.50
                                             .50    125.00
==========================================================
    6000     10%       600    5%      30   $0.25     $7.50
                                             .50     15.00
                             10%      60     .25     15.00
                                             .50     30.00
             50%      3000    5%     150     .25     37.50
                                             .50     75.00
                             10%     300     .25     75.00
                                             .50    150.00
==========================================================
        

Now, this is not "grand-theft" money, but if you can create sites paying towards the high end of the range, and if you have a number of them, it could be a nice source of extra income.

          50 sites *  $50/month = $2500/month = $30,000/year
          50 sites * $100/month = $5000/month = $60,000/year
          

SEO  |  SERP  |  NICHE SITES  |  KEYWORD SNIPING

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