e-Commerce Internet Success | The Name Could be the Most Important Part of a Business Plan

William Shakespeare once penned that a rose by any other name would still smell as sweet, but when starting your own business the name you choose may be a determining factor of its success.  Many businesses today use catchy names; some of them are really weird in trying to make sure their name stands out among the others.  This sounds similar to the old marketing claim that it does not matter what the press says about a person, just spell the name right.

For companies with hefty competition, this may not be the best approach when choosing a name for a new business, home or otherwise.  In many instances, the business owner might be able to use their own name as part of their new business name, but most consumers looking for a specific product or service will not consider a person's name as being a possibility for offering what they are looking for, so you will miss out on a lot of business.

When sitting down to write your business plan, the first thing you will need is a name.  To help come up with the perfect moniker for your business, consider how you will most likely advertise and market the business.  Print advertisements and broadcast commercials will require different approaches.  A name that makes sense in the phone book or newspaper advertisement may not work if it is difficult to pronounce on the radio.  Additionally, names that require a dash or two, or have other punctuation marks can go well in print, but they are hard to relate through a radio advertisement.

If your advertising will consist mostly of internet advertising, keeping it simple generally works best, but it should also relate, in some way, to the industry of your business.

If you plan on taking your business online then remember to use words common to your business when registering a domain name.  This will put you ahead of the pack because most people don't choose domain names that are common to the business they are planning.  For example if your business is in the area of designing logos then an appropriate domain name could be www.best-logo-design.com.  Later, if you are trying to get visibility for your site on the web then having terms related to your business in your domain name can increase your rankings in the search engines if your search engine optimization (SEO) strategy is done right.

Look at the names used by your competition and consider how likely you are to equate the business name with the product or service they are offering.  For example, a printing supply store with a name something like "Under The Sun" may say to the owner that they carry everything under the sun, but customers in need of paper or ink might think they sell tanning supplies or swim wear.  As tough as it is to find a new name, it is something that will require some brainstorming to get the right one to fit your business.

Avoid negative connotations in the name.  While they can sometimes seem cute and make people snicker when they read them, they may not present the type of professional attitude you are really trying to convey.  And no matter how you feel about your pet, unless your business is selling pet supplies, naming the business after a cat or dog may not accurately tell the public what they can expect to find in your business.

Once you have settled on a name, research trademarked names to be sure that you do not infringe on an established business.  Going back to the drawing board will be cheaper than having to pay to redesign the logo for your website and reprinting all of your stationary and business cards.

Michael Laleye   working at home

BEMM™ PHP eMailer Bulk e-Mail Mailing PHP Script User Document

Niche Site Keyword Sniping Income Projections

Internet Business English Grammar Tips for Entrepreneurs

Web Scripting for Profit

Discover More Compelling Headlines for e-Commerce Using Glyphius Analysis

Profitable Prices - Glyphius Pricing Digits Scoring

Sales Web Page Margin Widths -- Virtual Paper
Sales Web Page Margin Widths -- Black Background

Relusi and Other Resource Directories Full of Broken Links?

Please bookmark this page for your convenience.

In My Opinion
Humorous, irreverent, and/or informative offbeat. All you want to know about the truth of reality -- or not. An antidote to political correctness, conventional wisdom in all areas, and smug, smirking fundamentalists of both religion and science.
Google Search Engine Rankings - Just a High School Popularity Contest

Buy Low - Sell High with Core Position Trading
Core Position Trading (CPT) -- aka Automatic Investment Management (AIM) and Automatic Asset Allocation (AAA).  As contrasted to Technical Analysis.  For Stocks, Exchange Traded Funds (ETFs), other Mutual Funds, and Precious Metals (PMs -- gold, silver, platinum, palladium).  Investment, speculation, investing information, speculating information, trading software.
Automatic Investment Management or Technical Analysis?

Books You Need To Read
Of the millions of books, you have time for only a few.  IMNSHO here are some of those worthy of your time. Political, economic, social, science, financial...
Multi-Level Marketing (MLM) aka Network Marketing?

e-Commerce Biz Buzz
Discussions of internet business software, home study courses, websites, gurus. Information Product Creation, Ranking Factors, and Statistical Copywriting. e-commerce traffic, copywriting, page ranking, inbound link and outbound link generation...
Faster, Easier Bulk e-Mail Mailings Using BEMM™ PHP Scripts

e-gold Exchange News Blog
News of e-gold and OmniPay harassment by fascist U.S. government.  News of e-gold Exchange Providers Actively Selling and BUYING e-gold (if any).  News of action -- rather, inaction -- of e-gold management in resuming operations in the U.S. and/or initiating operations offshore.  News of action -- rather, inaction -- of e-gold management in communicating to e-gold account holders as to progress or lack of progress in enabling account holders access to their e-gold accounts.
Massive e-gold Account Thefts by Government Escheat Forthcoming

MLM Success Articles Directory

How to Evaluate a Network Marketing (MLM) Opportunity.

Articles Unique Web Site Promotion Generator Program

Automatic Investment Management Stock/ETF Transaction Calculator