e-Commerce Internet Success | Is Your Business Missing Procedures?

The most successful businesses around use procedures in order to grow and thrive.  Are you?  If you aren't already, you have a few things to work on.  First things first:  I want to know if your idea of procedures is like my own.

A procedure should always be written down in recorded some way or another.  It should be on paper, or in a video -- as long as it exists somewhere besides in your head.  It should be in a step-by-step like guide so it can be accomplished by anyone -- whether that be your employees or the future owner of your company.

Many businesses don't know about procedures.  Maybe that's why so many fail?  So before you think creating them will waste your time, think about how long you'd like your business to last.  Forever would be nice.  Anything you do -- walking across the office in 15 steps to the printer, chatting to a client, sending a fax, can all be made into procedures, believe it or not.  It will benefit not only others, but will benefit yourself.  You might find that following the same procedure to the "T" will make work easier.

You won't accidentally miss that important step if you're following a procedure.  You'll also find that with steps, some might not be so necessary.  Removing waste can save hours of time otherwise being wasted.

Do yourself a favor and train yourself to spot areas where time is leaking.  If the fax takes too long, maybe step X should require an e-mail instead?  Improving and making modifications to procedures is just as important as having them.  Once they are the structure of your business, changing the procedures is making a change to your business.

I'd like to show you one of my own procedures:

1.  Make Video Course
2.  Buy domain name
3.  Buy website hosting
4.  Add video course to website
5.  Design a sales letter
6.  Install payment processor for course

I then revised it in order to eliminate time which would otherwise have been wasted:

1.  Make video course
2.  Add video course to cd-rom
3.  Send cd-rom data to cd manufacturing service
4.  Send order link to customers

The first procedure is for a downloadable product; the second is a cd-rom product.  Even though the cd product can't be played by a customer immediately after ordering, the number of sales weren't affected, and wasted time in many areas was eliminated.

Are you using procedures yet?  I hope you see the benefit of this information.  Train your employees to follow procedures and to help you improve them after they've used them.  They will have some of the greatest ideas of all.  Maybe you can design a procedure that enables you to leave your office?

by Aaron Brandon   AaronBrandon.com

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