e-Commerce Internet Success | Tips For Cost Effective Pay Per Click Advertising

Pay per click advertising (PPC advertising) is one of the fastest ways to target prospective customers for your business products or services.  You can contract with one of the search engines, such as Google, Yahoo! or MSN and bid on keywords to put into advertisements on yor website.  When a person using the search engine enters one of your keywords in the search box, your advertisement pops up on the search results page as a sponsored advertisement.  Here are some tips to make sure your advertisement is seen above your competition.

Know Your Niche

Knowing your niche when it comes to pay-per-click advertising (PPC) involves knowing what search terms surfers are most likely to type into an internet search engine when looking for a site such as yours.  Coming up with as many phrases that describe your website or your product or service is your most handy tool.  With this basic list of keywords that describe your niche market you can then proceed to use the internet to help you find more words or phrases that you might not have thought of to add to your list.  You can also find derivatives of the main words you thought up to give you a broader scope of keywords to bid on.  To find free tools to use online to assist you simply type in "keyword tool" into any search engine.

Pick Low Competition Keywords

The world of pay-per-click advertising is very competitive and the words you might want to bid on can be too expensive for your budget.  The key is to find the low competition variations of your main keyword that are less popular and therefore will cost less.  The best tool you can have when looking for low competition keywords in your niche is a keyword analyzer software which can be purchased or found for free online.  Some keywords tools are very good for doing pay per click research because they not only give you a list of alternatives for any search word you enter, they will also display the number of searches for that keyword and the number of campaigns already running for the keyword phrase you entered.  This gives you a good view of what words you can bid on without going over-budget, and also allows you to find keywords to bid on that are uncharted, meaning they get a good number of monthly searches but there are no campaigns running for that keyword.  Without a keyword analyzer tool you can also find out how many campaigns are running for any keyword by simply typing the word into the search engine and counting the ads.

Write Engaging Ads

Pay per click ads are typically less than 125 characters.  You don't get lots of space in your advertisements to do your selling, so the object is to get into your customers head and ask yourself how they will benefit from your product or service.  Listing a benefit in the form a question is a good way to engage those who view your advertisements.  Some search engines such as Google allow you to score points through relevancy to search terms.  Meaning the more relevant your advertisement is, based on how many times it is view verses how many times it is clicked, the higher your advertisement will be on the list of ads bidding for that keyword.  Using your main keyword in the title of the advertisement and in the advertisement itself will show your advertisement as having the exact phase that the surfer searched for and thus increases the likeliness that they will click through to your web page.

Test Your Ads

Once you've written an advertisement and included the keywords you'd like to bid on, your next step is to write a different advertisement and run it along side your first advertisement to test which one gets more click-throughs or sales.  Once you've found this out, write another one and try and beat your previous statistics.  This will eventually lead to you having the best advertisments possible.  Most pay-per-click companies will allow you to run two ads simultaneously, sharing the account funds with each and displaying each advertisement the same number of times.

Once you have a few pay-per-click campaigns under your belt this system for choosing the right keywords and creating relevant advertisements will become routine.  Done the right way pay per click advertising can be a very cost effective way to promote any online venture you are involved in.

by Michael Laleye   Pay Per Click Advertising

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