e-Commerce Internet Success | Copywriting -- a Million Dollar Skill That Will Pay You Forever

Want a Million Dollar Skill That Will Pay You Forever?  If you could truly learn a skill that could pay you for the rest of your life, how much would that be worth to you?

Well, that skill is copywriting and it's the most important thing any internet marketer could ever learn.  The art of copywriting is really just selling with written words.  It's the art of persuasion.

You're using your copywriting skills when you try to get someone to go see a movie with you.  It isn't just confined to the written form.  "I heard Roper gave it two thumbs up, do you want to see it?" What did you do there?  You simply used an "expert" to justify what you were saying.  You can do the same thing in copywriting to back up your statements.

How do You Become a Million Dollar Copywriter?

People are hit with tons of advertisements a day, and the number is only going to keep increasing.  So you're going to have to be very creative with what you say.  The first big thing is to be yourself and don't try to change it for someone else.

A great quote I heard by Dan Kennedy is, "If you try to please everyone, you end up pleasing no one."  So please just be yourself; people will take it or leave it.

The second step is to provide your prospect with some sort of proof.  Simply put, if you're going to use numbers, be specific.  Don't say "15,000", say "15,678."  It sounds simple but you'll be suprised at the increase in conversions you see.  The second one just sounds much more believable.

The next step is simple but vital to your success.  You MUST position yourself as an expert.  Back up everything you say and never make claims that are over the top.  People aren't looking for hyped up sales letters, they are looking for genuine people.  However, everyone trusts the expert and believes that they are credible.  Think about it this way:  Do you trust your doctor for the most part?  Would you take his advice if he told you how to avoid some sort of pain?  Sure you would, because he is an expert in his field.

The point in which most people fail is in not knowing their target audience deeply.  You must know their fears, pains, problems, and desires so deeply they feel like your own.  Don't slack off on the research; it will pay off in your copy and your prospects will know it.

You must write a stunning headline that pulls people in by the neck.  The headline is truly just the biggest benefit someone can get out of your product or service.  Make sure that you are writing a benefit-laden headline, not a feature-laden one.  What is the difference?  Well a feature would be, "Our product has a silent v4 motor."

The benefit is what the product or service ultimately does for the consumer.  How does that truly benefit them?  What is the end result because of that feature?  What pain did it reduce or eliminate, or what pleasure did it provide?

Remember, you should have the "features tell and benefits sell" mentality when writing your copy.  Focus on the end result that they will get due to using your product or service.

The same goes for the use of bullets, bullets should be benefits.  More often than not people will buy a product just because of just one bullet in the copy, so make them pop.

These days you must also give people a guarantee; it's just expected.  Statistics have shown that the return rates drop dramatically if you give them a 60-90 day money back guarantee.  On the other hand, results show that with a return time over that, returns actually start to increase.

Finally, become a great story teller.  If you can weave everything in with a great relevant story, then you have struck gold.  Since the caveman days, humans have been magnetically drawn to stories, so use them to your advantage.  However, make sure they are relevant or you will lose your prospects' attention quickly.

BEMM™ PHP eMailer Bulk e-Mail Mailing PHP Script User Document

Niche Site Keyword Sniping Income Projections

Internet Business English Grammar Tips for Entrepreneurs

Web Scripting for Profit

Discover More Compelling Headlines for e-Commerce Using Glyphius Analysis

Profitable Prices - Glyphius Pricing Digits Scoring

Sales Web Page Margin Widths -- Virtual Paper
Sales Web Page Margin Widths -- Black Background

Relusi and Other Resource Directories Full of Broken Links?

Please bookmark this page for your convenience.

In My Opinion
Humorous, irreverent, and/or informative offbeat. All you want to know about the truth of reality -- or not. An antidote to political correctness, conventional wisdom in all areas, and smug, smirking fundamentalists of both religion and science.
Google Search Engine Rankings - Just a High School Popularity Contest

Buy Low - Sell High with Core Position Trading
Core Position Trading (CPT) -- aka Automatic Investment Management (AIM) and Automatic Asset Allocation (AAA).  As contrasted to Technical Analysis.  For Stocks, Exchange Traded Funds (ETFs), other Mutual Funds, and Precious Metals (PMs -- gold, silver, platinum, palladium).  Investment, speculation, investing information, speculating information, trading software.
Automatic Investment Management or Technical Analysis?

Books You Need To Read
Of the millions of books, you have time for only a few.  IMNSHO here are some of those worthy of your time. Political, economic, social, science, financial...
Multi-Level Marketing (MLM) aka Network Marketing?

e-Commerce Biz Buzz
Discussions of internet business software, home study courses, websites, gurus. Information Product Creation, Ranking Factors, and Statistical Copywriting. e-commerce traffic, copywriting, page ranking, inbound link and outbound link generation...
Faster, Easier Bulk e-Mail Mailings Using BEMM™ PHP Scripts

e-gold Exchange News Blog
News of e-gold and OmniPay harassment by fascist U.S. government.  News of e-gold Exchange Providers Actively Selling and BUYING e-gold (if any).  News of action -- rather, inaction -- of e-gold management in resuming operations in the U.S. and/or initiating operations offshore.  News of action -- rather, inaction -- of e-gold management in communicating to e-gold account holders as to progress or lack of progress in enabling account holders access to their e-gold accounts.
Massive e-gold Account Thefts by Government Escheat Forthcoming

MLM Success Articles Directory

How to Evaluate a Network Marketing (MLM) Opportunity.

Articles Unique Web Site Promotion Generator Program

Automatic Investment Management Stock/ETF Transaction Calculator