Serious About Google Page Rank? Put up an Article Archive.
by Arthur Warnier
When you submit an article via an article submission service, you should also be archiving the article on one or more of your information sites. Each article should be on its own page with an index to the articles on another page. A link to your index of archived articles needs to be on your navigation bar.
Just six of the reasons to do this are:
1. It beefs up the content of your site. Search engines love content. More content means it will be more likely that visitors will be directed to your site. Your navigation bar will then let those visitors see what else is on your site to visit, including the part that has your advertisement to your sales site.
2. When people find your site, they will be more likely to bookmark it and return.
3. If you have a newsletter, it gives people an idea of what they will receive if they sign up for it. More people will sign up if you archive your articles.
4. At the end of each article you should have a notice similar
to the following:
"This article is provided courtesy of
www.e-commerce-biz.com.
You have permission to reprint it anywhere on the Internet or in your
ezine or newsletter.
If you do reprint this article, please include the author information
and this courtesy notice."
Use your own wording, but you can see how this kind of notice can
make your article go viral.
5. Invite other authors to submit articles to your site. Many will like to have their articles archived on your site as well as their own, and will be glad to submit them to you if they know you will archive them.
6. Search engines rank sites with more content much higher. Low content sites will be ranked lower, perhaps even dropped. An article archive makes your site a content site, increasing your chances of keeping your site indexed and higher in the rankings.
You need to be aware of the required differences between your sales sites (which should be optimized to sell) and your information sites which should be optimized for traffic -- especially for traffic from search engines. You should then aim to get the traffic from your information sites to your sales page sites without compromising the mission of either site.
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