e-Commerce Internet Success | RaSof Ranking Factors Software Worth $1000?

I got in at a substantially lower monthly rate. FYI, Brausch had a short-term introductory offer of $30 per month for RaSof.  After that offer expired, the rate increased to $100 per month.

Included with the service was the separate Ranking Factors home study course, a one-time user expense.  With the introduction of RaSof, that course complemented RaSof.

Then -- who knows why for sure -- he discontinued the course and dramatically jacked up the service cost.

My paranoid suspicion is that he got a LOT of subscribers to the service at $30 and $100 a month.  But that there was a HUGE attrition rate.  Due, frankly, to the fact that using RaSof DOES NOT PROVIDE THE RESULTS PROMISED.  (Details below.)

Does Brausch really expect many to go for the $1000 a month rate?  (Of course, it wouldn't take many to provide him a nice income on that service alone.)

Brausch is a very intelligent and clever guy.  He wants to keep the $30 and $100 subscribers.  It is my suspicion that he is playing on subscribers' (like me) fear of loss.  We maintain our subscriptions at the lower rates because -- the thought process may go -- "Maybe it will work some way, sometime in the future.  Maybe if I get all the other ranking factors going, and THEN the tweaking according to RaSof will give me the extra bump into the top 10.  But if I discontinue for the time being and want to subscribe again in the future, it will then cost me $1000 per month instead of 'just' $30 or $100."

$1000 a month? No way for me or most others.  Of course, Brausch would disparage us as in the 98% "loser" category.  To pay $1000 a month, I think one should REASONABLY expect a $1500 to $2000 MINIMUM bump in income within a couple of months at least.  Based on my results so far with RaSof, I would not go for $1000 a month for it.  In fact, despite my "fear of loss", I am considering discontinuing it within another couple of months.  I'm considering hanging on to test a bit more, but my results after already several months are not encouraging.

Brausch has bragged recently about getting into the top 10 and just a few days ago (2007-04-03) about getting to number 1 on Google for the keyword (keyphrase) "internet business" (without the quotation marks).

Yes, he is #1, but it is NOT due to RaSof.  It is due to MASSIVE LINKING to his site by others.

His tweaking according to RaSof has increased his RaSof score from very poor to a quite respectable 1221 recently (2007-04-04).  But I consider it disingenuous to attribute his Google ranking increase to RaSof inspired page tweaking alone.  Traffic - LINKS - are much more important, I think.  If you review the data below, you will see that for the "internet business" keyword (keyphrase), Brausch's site does score respectably.  But how about the #10 site - it's a pathetic 255.

As you can see, two of my pages have scores inbetween #1 and #10, but are nowwhere to be found in Google's top ten.  Even nowhere in the top 50.  Somewhere in the netherlands of the Google page rankings.  That is because I HAVE NO LINKS to speak of to those pages.  Plain and simple.

Now, I don't know if Brausch did more tweaking to get from #8, #9, #10 (whatever) a month or so ago to #1 now (2007-04-05), but I suspect that bump is from an increase in LINKING to his site.  You have to give him credit.  He previously already had built a lot of traffic and likely a lot of links.

But, recently he implemented a policy of discontinuing acceptance of comments on his blog site.  It seems that comments don't do anything for the inbound link count.  Now he will only read and possbibly heed comments that are "trackbacks" from others' blogs.  THOSE give him inbound links.  So, what does he do to get the trackbacks?  He offers various giveaways from time-to-time to winners of, essentially, blog-posting contests.  Those wanting the prize have to post a blog entry as to why they should win, and they have to include a trackback to Brausch's blog in their post.  Voila, another LINK.  Then he picks one "winner" from the numerous posts making new links to his site.

Some of the prizes he has given have included a free weekend cruise ticket (the few hundred dollar Los Angeles - Ensenada trip) to whomever he said posted the best blog entry on their blog as to why they should get the free trip (and included a trackback), a chance to sit and talk shop with him at the dinner table on the cruise, various books, a couple of "extra" DVD players he had laying around, etc.

Anyway, I have done a couple of studies over the past couple of months, the results of the most recent are tabularized below.

My conclusion from those results is that if you have no links, even an EXCELLENT RaSof score will do you no good.  OTH, if you do have links, a good RaSof score is NOT necessary.

It appears that other methods, somewhat more cost effective, will do better for you.  They probably include getting more content and more inbound links (More links).

Click the link just below to see some comparative results data I gathered on 2007 April 4 & 5 that justify my conclusions.

Click for the RaSof Ranking Factors Scoring vs. Google Rankings data...

Update 2007 May 28
I ran some more data which reinforces my decision to discontinue my subscription to RaSof, effective about June 1.

RaSof Ranking Factors Scoring vs. Google Rankings data -- Part 2 ...

I no longer use or recommend RaSof.  [2007 July]
In any event, RaSof may no longer be available.  It is (was) extraordinarily expensive, and did not provide the results promised.  I think the reason was that the premise of the software was basically flawed, and the offer was misleading. [2008-10-22]

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